Immersing consumers in a virtual world
White paper looking at traditional versus immersive techniques and how virtual reality and augmented reality could be used in consumer and sensory research.
The experience of sipping a glass of white wine in a trattoria by the beach in Sardinia can hardly compare to tasting a glass of wine in a central location facility on a rainy day in England. But what if you could recreate that Sardinian experience while consumers test wine in their own home? In this white paper, Elena Patra takes a look at immersive technologies and how they could be used to help achieve higher product success rates.
Member area
All our services exclusive to Leatherhead members including helplines, white papers and training courses.
Member white papers
Head back to the list of our exclusive member white papers.
