The ‘pharmafood’ trend is gaining momentum, with many food and beverage businesses developing products to meet consumers’ evolving health and wellbeing demands. These pharmafood products are food or beverage products that contain an additive or a bioactive that can confer health benefits but don’t require a doctors’ prescription. However, as the boundaries between food and pharmaceuticals blur, there’s a risk
of food and beverage products straying into the territory of medicine regulations. What’s more, functional ingredients that are permissible under one country’s food and beverage regulations may be restricted or classified as ‘novel’ in another. In this white paper, we look at how businesses can de-risk the product development process while creating effective pharmafood products for multiple markets.