Do you really want to behave like a start-up?
How global brands can “be more start-up” without compromising on risk.
“More than ever, the consumer needs to be at the centre of what we do. Today’s consumers eat differently, shop differently and seek different experiences. Since consumers are changing fast, we have to be more nimble, innovative and forward-looking than ever before.” Mondelez CEO, Dirk Van de Put
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