The European pet food market is one of the fastest growing as owners demand higher quality products for their pets. Pet food manufacturers now have the opportunity to create an advantage through innovating and developing new alternatives that are tailor-made to specific health benefits. Exploitation of, and compliance with, global regulatory frameworks will also increase buyer confidence. We can support you at every step of your journey.

The pet food industry is now mirroring recent food trends such as using ‘natural’ ingredients. With our expert knowledge, you can exploit these trends to maximise and elevate product portfolios within your business.

Such partnerships will enable you to develop new products quicker and more efficiently as you validate your products with various experts at Leatherhead.

You will also be able to develop added value functional products (regarding gut microbiome, weight management, cognitive development, etc) and rely on your partnership with us where you need expert advice and support for formulation, validation, substantiation and authorisation.

The first step in understanding the core elements of pet food regulatory systems is identifying the underlying attributes of successful innovation. Risk, regulatory, and compliance functions should evolve to generate value for the business.

We can help you

Compliance products

• Labelling regulations
• Artwork and design assistance
• FEDIAF labelling guidelines
• Pet food and feed formulation compliance
• Hygiene and food safety advice
• Animal-by-product regulations

Enabling new functional recipes

• Pet food and feed material registrations (PARNUTs)
• Pet food and feed additives registrations

Anticipation

• Controversial areas and ingredients
• Future trends
• EFSA opinions
• Horizon scanning