Innovative packaging solutions emerge amid proposed PFAS ban

With the impending ban on PFAS (per- and polyfluoroalkyl substances), which currently account for nearly 32% of food packaging in Europe, the industry is gearing up for a significant shift. Companies must now explore alternative packaging solutions that are not only PFAS-free, but also meet stringent regulatory standards and ensure food safety. This wave of innovation is driving the development of novel, patented technologies that promise to extend product shelf life sustainably.

How does PFAS-free packaging work?

Several innovative PFAS-free packaging solutions are already available on the market:

• Ethylene blockers: Fresh Inset’s Vidre+™ uses stickers to block the binding of ethylene to receptor sites in plant cells, preventing the degradation of fresh produce and thereby promoting freshness and extending shelf life
• Seaweed-based plastic alternatives: SoluBlue offers a biodegradable, seaweed-based plastic alternative that extends shelf life by over 50% by absorbing excess moisture
• PFAS-free coatings: Qwarzo®️ provides a silica-based plastic- and PFAS-free coating for paper and carboard, making them hydrophobic and sustainable

The legislative landscape is evolving

With the proposed EU ban on PFAS expected to take effect in 2026, and a decision anticipated in 2025, the search for alternative packaging solutions is gaining momentum. The shift from chemical-based to mineral-based barriers is progressing, with the regulatory and food safety landscape evolving to keep pace. Consumers are increasingly aware of the sustainability and health implications of their purchases, making adherence to material and paper recyclability standards more crucial than ever.

In the EU and UK, the Framework Regulation protects consumers against chemicals that might transfer onto food from materials they have been in contact with. In the UK there is also the Materials and Articles in Contact with Food Regulation. Food contact materials include food packaging materials and other materials expected to come into contact with food.

Ensuring safety and quality

Any change in packaging must ensure the safety and quality of the food product while maintaining shelf life and adhering to regulations. At Leatherhead Food Research, our Food Safety Team can design and conduct testing to validate shelf life, including comparative stability across various packaging types.

PFAS | Get expert regulatory support

For in-depth support on regulations surrounding packaging and food contact materials in the EU or in other markets or about food safety please get in touch at [email protected]. Leatherhead’s experienced team of scientists and regulatory experts can support you every step of the way.

Leatherhead Food Research Members are kept up to date with changing regulations through the weekly Global Legal Highlights newsletter. To learn more, get in touch with our membership team at [email protected].