How our senses interact: the concept of cross-modality
White paper exploring how the senses interact with each other when we consume food and beverage products.
In this white paper, Silvia Peleteiro discusses how our senses do not work independently of each other when we consume food and beverages, but instead are constantly interacting. Understanding how the senses operate together is a powerful tool for product developers and marketing professionals.
Download the full white paper here.
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