Innovative packaging: how label-free bottles are shaping the future in Asia
Packaging innovations and sustainable marketing are hot topics for Food Business Operators (FBOs). A notable trend in Asia is the adoption of label-free bottles, which reduce plastic pollution, lower production costs, and enhance brand perception. With speculation arising that South Korea will ban external labels on bottled water, FBOs must adapt their manufacturing processes to comply with these new regulations.
Recent developments in label-free packaging
Following a discussion between the Thai Food and Drug Administration (Thai FDA) and the Pollution Control Department (PCD) in December 2024, a new regulation was proposed to tackle plastic waste and promote a circular economy in Thailand. As a result, the Thai FDA has issued two draft amendments on natural mineral and drinking water for public consultation in January 2025.
These draft amendments aim to permit the sale of label-free water bottles by utilising embossing and laser printing techniques, as well as digital methods via QR code for mandatory product information. Additionally, the Thai FDA and PCD have suggested tax reduction for companies transitioning to recycled materials to encourage adoption.
The Thai changes follow other developments in the region. In South Korea, The Ministry of Environment estimates that removing labels from plastic water bottles could save 24.6 million tonnes of plastic waste annually. In May 2024, the Ministry of Environment introduced new regulations exempting certain labelling requirements for bottled water when a QR code is used. Additionally, for multi-packs of bottled water, individual bottles can be unlabelled as long as the mandatory information is displayed on the outer packaging of the multi-pack.
In Japan, many consumers purchase drinks online, meaning labels have become less critical. Since 2018, label-free drinks have been sold by the case, with identification marks on the outer packaging. This practice aligns with Japan's strict recycling rules and the government's plan to use 100% recycled plastic packaging by 2035.
Conveying information without labels
Essential product information, such as expiration dates, food registration numbers, and product names, can be laser-printed or embossed on the bottle. Additional details can be provided via a QR code inside the bottle cap. This eco-friendly approach allows FBOs to share extensive information, including serving suggestions, brand stories, and sustainability credentials, without space limitations. To maintain brand identity, companies can use blow moulding to create distinctive bottle shapes or incorporate logos.
A tool to reduce packaging waste
Wrap-around labels often hinder the PET bottle recycling process, making recycled pellets more expensive than new ones and discouraging brands from using recycled materials. Removing labels simplifies recycling for both consumers and facilities. It eliminates the need for adhesives and inks, saving raw materials and aiding the recycling process.
How Leatherhead can help
For in-depth support on regulations surrounding labelling and sustainable packaging in Asia or in other markets please get in touch at [email protected]. Leatherhead’s experienced team of scientists and regulatory experts can support you every step of the way.
Leatherhead Food Research members are kept up to date with changing regulations like these through the weekly Global Legal Highlights newsletter. To learn more, get in touch with our membership team at [email protected].
